Personal Style: How To Find Your Own (A Simple Guide)

“Style is a way to say who you are without having to speak.” – Rachel Zoe

But most men? They’re not saying much at all. Or worse, they’re echoing someone else.
In a world flooded with trends, algorithms, and influencers, developing your personal style can feel overwhelming. But here’s the truth:
You don’t need a stylist. You don’t need a big budget. And you definitely don’t need to follow every trend.
You just need direction, clarity, and the willingness to step up.
Let’s break down how to discover your personal style — and build a wardrobe that reflects you.

What Is Personal Style?

Personal style is the unique combination of clothing, colours, cuts, and accessories that reflect who you are without having to explain it.
It’s not about impressing others. It’s about being in alignment. When your outward appearance mirrors your inner values, purpose, and identity, you move differently. You carry weight. You become memorable.

Why Most Men Never Develop Their Own Style

Here’s the honest answer: they outsource it.
They copy what’s trending. They let their girlfriend dress them. Or they stop evolving after adolescence and stick to the same “safe” hoodie-jeans combo forever.

But if you’re reading this, you’re not like most men. You’re here to step into something more deliberate, and that’s exactly what this guide will help you do.

Step 1: Start With Who You Are (Not What’s Trending)

Personal style starts with self-awareness, not shopping.

Ask yourself:

• What kind of man do I want to be seen as?
• What are my values? Ambition? Edge? Sophistication?
• Who inspires me (in film, history, culture)?
• Where do I go?
• What do I do day to day?

Write down 3–5 adjectives that describe the ideal version of you. Sophisticated? Rebellious? Minimalist? Adventurous?
This is your style compass.

For example, if you were to ask me:
I am a simple man, with an adventurous spirit, and a taste for the classics.

Step 2: Build a Visual Reference Library

Open a Pinterest board or save folders on Instagram. Start collecting outfits that feel like you, even if you don’t know why yet.

Pay attention to:

• Colour palettes — Earthy tones? Black and white? Rich jewel tones?
• Silhouettes — Slim and tailored? Relaxed and oversized?
• Textures & fabrics — Leather, denim, wool, cotton, linen?
• Accessories — Watches, boots, chains, sunglasses, hats?

You’ll begin to notice patterns. That’s your aesthetic speaking back to you.

Step 3: Declutter & Upgrade With Purpose

Personal style isn’t found, it’s revealed.
You don’t need more clothes. You need better choices.
Remove anything in your wardrobe that no longer fits your goals or feels like “you.” Keep versatile, high-quality basics. Slowly add pieces that align with your new vision.

Don’t rush. A powerful style is built, not bought overnight.

Step 4: Create Your Signature Uniform

Men with strong personal style often develop a signature look, not a costume, but a repeatable formula.
Steve Jobs had the black turtleneck and jeans. James Bond had the tailored suit, white pocket square, Omega watch. Hemingway had linen shirts, boots, and a rugged, effortless vibe.
Even Tom Ford, a personal inspiration for myself, has his two go-to outfits.

What’s your uniform?
Pick a base silhouette that works for your body and lifestyle. Then experiment with variations; different textures, layers, and accessories that still feel consistent.

Step 5: Don’t Be Afraid to Evolve

Style is a living thing. It should evolve as you evolve.
Your personal style at 27 will (and should) look different from your style at 37. Keep checking in. Keep refining.
When you align your wardrobe with your personal growth, everything clicks: confidence, presence, impact.

Bonus: Want to Find Your Personal Style Faster?

Join the email list to receive our free Style Archetype Quiz PDF. It’s the fastest way to discover your dominant aesthetic and start dressing like the man you’re becoming.

Final Thoughts On Personal Style

Most men dress to blend in. You’re here to stand out.
That’s what personal style does: it speaks before you enter the room. It turns first impressions into lasting impressions.

And the best part? You don’t need to copy anyone.
Because the most stylish thing a man can be is himself.

Want more?

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Also check out our Wardrobe Essentials Guide to discover the fundamental pieces I believe every man should have at his disposal. These should be your base from which to experiment from.